New Product Design

Problem

Higher Education Institutions must remain accredited in order to grant degrees and receive federal funding. The accreditation process involves data collection, oversight, evolving standards, and dozens of collaborators working together for years.

The end result is a massive report that gets submitted to an accreditor for review. The importance of this report can’t be overstated as student, faculty, and staff jobs can be on the line. Institutions need a tool to manage all this information and assemble their report.

Goal

Design Watermark’s flagship accreditation product from scratch by:

  • Researching in-market competitor solutions

  • Uncovering and solving usability issues of internal heritage products

  • Developing research-based artifacts for ongoing use

  • Collaborating with Product and Engineering to provide a timely, lovable solution

Research

Since this was a 0 to 1 product, I did a ton of research to inform the following artifacts and final designs. My research efforts included:

  • University Administrator Interviews

  • Competitor Analysis

  • Internal Product Analysis + Heuristics

  • Examining Regional Accreditation Templates


Artifacts

Task Analysis

User Journey (abbreviated)

Jobs to be Done


Iterations

Report Writing Workspace

Version 1

Version 2

Version 3

Supporting Evidence Library

Version 1

Version 2

Version 3


Final Screens

Report Home

Export Settings

Create Report Website

Customize Report Template


Outcome

Dozens of institutions have maintained their accreditation status using our product since the launch of this module.

We have scaled it to work for over 50 accreditor templates, as well as any custom templates a client creates on their own.

We used the Self-Study tool for our last SACSCOC accreditation cycle. We invited people to consult on it, and reviewed it all in the system. It worked perfectly.
— Executive Director of Accreditation and External Compliance
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